Elevating Brands. Empowering Partnerships.
Ali Al Mulla Group curates a portfolio of iconic brands and global alliances that reflect our commitment to excellence, innovation, and cultural integrity. Through exclusive brand management and strategic partnerships, we create lasting value and set new standards across retail, lifestyle, and beyond.
Our success is built on world-class brands and strategic partnerships that together form the backbone of Ali Al Mulla Group’s growth story. We carefully curate our brand portfolio and alliances to reflect our values of excellence, innovation, and cultural respect. This approach echoes the model of leading luxury groups (like LVMH) where a family of distinctive brands thrives under a unifying vision. Here, we highlight some of our key brands and partnerships, showcasing how we create value through collaboration and brand development.
Our Brand Portfolio
Ali Al Mulla Group’s brand portfolio spans luxury retail, lifestyle, and beyond. We own and manage a collection of premier brands, including homegrown concepts and exclusive franchises. For example, Areej Al Ameerat, a high-end Arabic perfumery in our portfolio, exemplifies our commitment to cultural authenticity and quality – it boasts a unique range of oud-based fragrances and is poised to become a leading Arabic perfume house in the GCC.
Alongside, we have introduced renowned international brands to the region through boutique stores in cosmetics, fashion, and hospitality, ensuring each maintains its global prestige while resonating with local audiences.
Each brand under our umbrella is a story of elevation and growth. We provide the resources, marketing firepower, and operational support to transform brands into household names in the region. With an in-house brand management team, we focus on strategic ventures and customer excellence for every brand we operate. As a result, our brands consistently achieve strong growth and customer loyalty. Today, we are expanding to 40+ brands, reinforcing our status as one of the Middle East’s emerging luxury brand conglomerates. Through brand storytelling and tailored experiences, we ensure each of our brands stands out, from niche luxury perfume lines to cutting-edge lifestyle services.
Strategic Partnerships
Strategic partnerships are at the heart of our expansion strategy. Ali Al Mulla Group actively collaborates with global leaders to bring innovation and expertise into our ventures. These alliances strengthen our position across key industries in the UAE and GCC, enabling us to diversify our portfolio while aligning with national development and sustainability objectives.
Whether it’s advancing energy infrastructure, scaling distribution networks, or enhancing technology platforms, our partnerships are built on a shared vision of excellence. We combine global innovation with local market insight to set new benchmarks in every sector we enter. Our partners value our deep regional understanding, while we value their technical acumen and international perspective — this mutual respect fuels long-term, high-impact collaborations.
